NAR Study
Men
10. They want an investment that's likely to increase in value.
9. They want a tax write-off to put their family financially ahead.
8. They want as short a commute to work as possible.
7. They want a garage for toys and tools.
6. They want space that can work as a home office/den.
5. They want a "safe" neighborhood for their family to live in.
4. They want to make their partner or spouse happy.
3. They want a yard that requires minimal upkeep.
2. They want other men to be envious and/or convey status.
1. They want a place to call their own.
...and for women...
10. They want to live in a "good" school district.
9. They want a safe neighborhood with similar-aged children
8. They want a certain number of bedrooms and square feet.
7. They want a home with a functional, modern kitchen.
6. They want as much closet space as possible.
5. Proximity to stores, entertainment, restaurants, and a park
4. They want a large yard for a growing family and a garden.
3. They want to redecorate to express their own personal style
2. They want a home that their mother will approve of.
1. They want a place to call their own.
