Fresh Fridays; Gareth Pugh Christmas Tree
TOPSHOP's newest store, within Westfield London, is getting into the Gareth Pugh spirit as of today with the unveiling of a designer Christmas tree.
In true Pugh style, however, the creation is not your typical red-and-green confection but rather a "modern seasonal celebratory symbol"; standing 2.8-metres tall, it features 60 white neon tubes on a free-standing metal structure.
"This neon tree is my interpretation of the traditional Christmas tree shape, putting a super-slick and modern edge to it," the designer explains. "Neon was an obvious choice for me, linking it both to the aesthetic of the Moët & Chandon room I designed at London Fashion Week in September, and the set of my debut show in Paris for spring/summer 2009."
"I think the simple melding of tradition and modernity aptly suits the mood at the moment; we are all looking to a brighter future."
The creation can also be seen at Topshop's Oxford Circus flagship store.
Comments Mary Homer, Topshop's managing director: "We've really been looking forward to transforming this iconic symbol of Christmas into something new and dramatic with Gareth Pugh, whose brave leading-edge design we believe to be amongst the most innovative and exciting of his generation."
Leisa Barnett
From: vogue.co.uk
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Fresh Fridays is our weekly post showcasing the freshest ideas from around the web. From homes, home decor, fashion and who knows what else! Have an idea for us...let us know. Until then, be fresh, especially on Friday!