We customize our marketing plan to fit the unique needs of your home and the current Real Estate market. The following are the 10 basic steps of our Marketing and are essential steps in getting your home in front of Buyers.
1. Accurate Pricing. Yes, pricing is a part of marketing. If a can Coke costs $20, you would drink Pepsi no matter how much you loved Coke. Our pricing system looks at your neighbourhood and your demographic (who is buying these homes, what is selling in this price range in other areas). Together we will closely examine recent sales and active listings, taking into account the BC Assessment and your expectant sale price.
2. Professional Photographs. Every great marketing plan features great images whether you are selling a car, a vacation or a Million Dollar home. Great photos catch the attention of the buyer and are the foundation of our online and print marketing campaigns. 
3. Streaming Online Video. Online video is the best way to expose your home to Internationa l Buyers. In today’s age of Real Estate the first showing is now online. People do not have the time nor the patience to drive from house to house shopping, they need to be able to view your home when they want from where they want.
4. Dynamic Web Presence. It is estimated that 90% of home Buyers in North America go online to look for properties before ever calling a Realtor. Your home will be advertised on an industry leading 7800 +websites including our teams growing network of sites and partner sites, the CENTURY 21 system, online classified sites and, of course Realtor.ca, RealtyLink.org and the MLXchange network (the Realtors MLS).
5. Print Media. Print Marketing is a large part of our marketing plan. First we customize feature sheets for your home, highlighting your property with photos and complete listing information. Next comes our “Just Listed” flyers to your neighbourhood letting your neighbours know your home is for sale (not to sell to your neighbours but to their contacts). Where and when applicable traditional print marketing is used as well (newspaper and magazine) overall this is not the most effective use of our marketing budget but in the right situation can be effective. We will discuss this throughout the course of the listing contract. 
7. Open Houses. Yes we do Open Houses and yes, they are effective (to an extent). As with our personal showings visitors are never left to freely roam through your home. They are escorted from the front door through your home and back to the door. All visitors are also made to sign our guest book.
8. Email Marketing. What better way to send information around the word to people who actually want it. Remember 1999 when SPAM was a marketers best friend? Email marketing has come along way since then and is now is based on permission and information rather then flashy headlines and an overflow of incoming emails. We email your listing to our entire database of clients, contacts and Realtors.
9. Social Media and Google. Social Media has emerged as one of the most powerful marketing tools of the past 18 months. Our Social Media medium of choice is Twitter for the simple fact that Twitter is permission based. The people who follow us on Twitter genuinely want to know what is going on in the Vancouver Real Estate market. Every new listing, showing, Open House and price adjustment is broadcast to our list of followers, often with a picture or link attached. Google is the king of online advertising. For each of our listings we start a separate keyword and demographic targeted Google AdWord campaign that runs from day one until the listing is sold. This is the fastest way for your home to be found on Google. 
10. CENTURY 21. CENTURY 21 is the largest and most recognized Real Estate company in the world with more then 7700 offices in 66 Countries and Territories worldwide and more then 120,000 licensed sales associates. We are a global network working as a team to sell your home. As the Real Estate market changes so to do our strategies need to change. The “all for me” and “hyper local” approaches are being replaced with the team approach and global collaborations.
The funny thing about real estate ...
...is that we never know where the buyer for your home is going to come from. They could come from a website, a flyer in the mail, another Realtor, or a video on YouTube: every transaction is different. We have a plan to sell your home. We believe there is one person who is supposed to buy each home and our job it to actively pursue that one person, not wait for them to find us. This is the marketing your home deserves.
Tell us about your home
If you have any questions about selling your home please don't hesitate to contact us at anytime or fill out the form below. To get an idea of the value of your home please fill out our evaluation form and we will email you an in-dpth market analysis within 12 hours